Arthur C. Clarke, an example of packaging

Arthur C. Clarke, an example of packaging Today Arthur C. Clarke passed away. For those of you who may not recognize the name, he was most widely known for his book 2001: A Space Odyssey. Many luminaries paid tribute to him. He was also widely known among other fantasy writers for his famous comment “Any […]

The power of packaging

The power of packaging There’s an old saying “form follows function,” and I disagree with it. Basically it’s saying that the value of any given thing is predominantly placed in the function of that item, not in how it’s presented. While I’m not an absolutist, and can concede that there are times when functionality prevails, […]

Gravity’s lesson on influence (watch your environment)

Gravity’s lesson on influence (watch your environment) Yesterday’s experience at the car dealership caused me to reflect on a principle I’ve often taught and thought about. It’s the power of gravity. Gravitation is the natural phenomenon by which all objects with mass attract each other. Every object in our environment exerts a force upon us. […]

Being Persuasive

Being Persuasive Persuasiveness pervades almost every aspect of our life. Either you’re being persuaded or you’re trying to be persuasive yourself. Whether it’s in a relationship, communicating with a spouse or a child, marketing a product, selling something, teaching a class, or talking to your boss, a co-worker, or someone that works for you—life is […]

The importance of opposition

The importance of opposition Today one of my favorite bloggers and business thinkers, Seth Godin, posted an interesting post in his Blog titled “The forces of mediocrity.” He describes how you’d expect that when you’re doing something right, smart, valuable, or constructive, that people would line up behind you. But, in fact, the opposite is […]

Standing out from the crowd

Standing out from the crowd Let’s face it; we live in a world of “mass.” Mass marketing, mass communication, massive options, massive competition… everywhere we turn there’s a massive host of alternatives. But somehow, every so often, a leader emerges. It’s someone who somehow figured out a way to do whatever it was remarkably better […]

Entropy – the most persistent of adversaries

Entropy – the most persistent of adversaries Entropy. It’s a concept that describes the natural deterioration of order. It’s a process of degeneration that begins almost instantly, in almost everything. Buy something new and almost instantly it begins to show signs of being used (at least if you live in my house, with six kids). […]