For over two decades, we’ve been searching for the answer to one question: What are the fundamental elements that lead someone to succeed in life?
We drew from the very latest in the fields of game theory, organizational behavior, behavioral psychology, cognitive psychology, sports psychology and more. Then we synthesized that research and distilled our findings into 16 fundamental elements that fuel success and momentum in life.
These elements are the underlying architecture of an all-new science in behavior engineering. It’s a new discipline called behavioral design, and it’s being embraced by leading individuals and organizations as the new frontier of success.
During the last 20 years, we’ve been out on the cutting edge of this new discipline. We’ve been building products, testing assumptions, and applying these principles in commercial, organizational, individual and leadership contexts.
The products we’ve built have been used by tens of millions of people. We’ve presented these 16 Elements as keynotes at large conferences, in seminars, and leadership development training sessions. We’ve presented them to leaders from Fortune 500 organizations and to sold-out crowds of thousands… but all in expensive, large-scale settings.