bio / Resume / story

Rusty Lindquist is the founder and CEO of Life Engineering, which leverages science and technology to drive human achievement for individuals, leaders, and organizations. 

Rusty studied behavioral and cognitive psychology at the University of Utah and has continued a journey of lifelong learning to understand what drives human behavior.

Focusing highly on organizational, motivational and cognitive psychology, as well as behavioral economics and game mechanics, he now works to bring that science to the world through A.I., technology tools and training to power human achievement.

A seasoned product and product marketing executive, Rusty has over 20 years of experience inventing, managing and marketing SaaS products at leading technology companies with millions of users. As a keynote speaker, Rusty has delivered over 46 speeches and 60 live Webinars, often with over 2,000 attendees.

With 7 children and 4 grandkids, Rusty’s greatest fulfillment lies in family, innovation, and building things that make a difference in the lives of others.

professional OVERVIEW

Prior to launching Life Engineering in 2018, Rusty:

  •  Studied Psychology at the University of Utah to understand human behavior.
  • Taught himself software programming to know how to leverage technology to affect behavior change at scale.
  • Taught himself UI/UX design to know how to engage users through technology. One year later he was made Director of UI at Franklin Covey where he was celebrated at Internet World in NY for “Most Innovative Interface.”
  • Taught himself Product Management to know how to build and bring solutions to market. One year later he had invented, designed and managed the number 1 app on the app store in the business category. He also designed, managed and brought to market a product for real estate agents that went to $20M in ARR in only 1.5 years.
  • Taught himself product-line management and market strategy to know how to win in large markets with a sophisticated, multi-product offering. He ran enterprise software product teams for 20 years where he brought to market over 12 major SaaS products, including Canvas by Instructure (millions of users, hundreds of millions in revenue).


I grew up in darkness. I lived amidst abuse. I experienced homelessness and hunger. I experienced abandonment and despair. I lived often alone as an 11-year-old boy in the mountains of Montana with no electricity or running water.

I know what it’s like to live beneath your potential. I know what that darkness feels like. I’ve devoted my life to solving this problem. I am committed to helping bring people out of the darkness and into the light . . . to helping them find their purpose and figure out who they are, where they’re going, and how they’re going to get there.

Life Engineering is my life’s work. And to us here at Life Engineering, it’s more than a company. It’s a belief. It’s a belief that you can take control of your life. It’s a conviction that you have power, and that when given access to the right support, you can activate and achieve your full potential.

We’re on a journey… it’s a journey we hope you’ll take with us.

professional speaking

Consistently rated in the top 3% of all speakers at a conference, Rusty delivers powerful performances that engage the audience. He enlightens their minds, lifts their spirits, makes them laugh, and most importantly, motivates them to take action.

A richly experienced and highly polished international keynote speaker, Rusty has the references, testimonials, and post-session surveys to show he’ll be a powerful addition to your next event.

From his TEDx speech, to very intimate settings (20 or so attendees) to standing-room only super-sessions and keynotes (over 2,000 attendees), Rusty knows how to tailor both the content and the performance to both the people and the setting.

Rusty’s webinars commonly have over 2,500 registrants, and his recordings are still today among the top-viewed webinars for SHRM (the Society for Human Resource Management).


live webinars

Rusty’s webinars commonly have over 2,500 registrants, and his recordings are still today among the top-viewed webinars for SHRM (the Society for Human Resource Management).

  1. Why strategic HR is crucial now, and how to get started
  2. How compensation discussions make or kill your culture
  3. 5 Steps to a smart compensation plan
  4. HR’s role in employee performance
  5. Accelerating new hire productivity through onboarding
  6. How to leverage technology to drive strategic outcomes
  7. How to win the recruiting battle against big companies
  8. Creating pay transparency in the workplace
  9. Gain relevance, influence, and authority by viewing HR as a business
  10. Winning your sear at the strategic table with internal influence
  11. Using analytics to make smart HR decisions
  12. 7 practical ways to improve employee engagement
  1. 4 Ways to communicate compensation to drive strategic outcomes
  2. 5 Reasons you should pay employees for performance
  3. How to give feedback to employees
  4. Managing a diverse workforce
  5. Simple secrets to strategic HR
  6. Managing employee turnover
  7. How soft skills power organizational performance
  8. Employee Engagement
  9. Deeper dive with soft skills
  10. Being strategic about communicating comp to executives/managers
  11. Leveraging technology to accelerate your strategic evolution
  12. Recruiting for soft skills
  13. Creating an open and happy culture
  14. Reinventing performance management, how to do it right
  15. Employee development as a differentiator
  16. 5 Steps to set up your compensation plan
  17. What HR in top performing companies do differently
  18. Diversity, an entirely different perspective
  19. How to really drive employee engagement
  20. Implementing soft skills in the workplace
  21. Panel – Managing Employee Engagement
  1. A checklist for powering performance and engagement in 2017
  2. Strategies for communicating compensation
  3. The roles of employee feedback in today’s organization
  4. Comp is Culture
  5. Today’s recipe for organizational success: Culture, engagement, and learning
  6. 5 Keys to Retain Top Talent
  7. Communicating Comp to Employees
  8. Panel – Employee Engagement
  9. Hiring Hacks: What to look for when considering new technology
  10. If you aren’t investing in learning, you won’t keep winning
  11. Total Rewards Panel
  12. The Hard Truth About Soft Skills
  13. Compensation Best Practices
  14. How to become an onboarding master
  15. Panel, Employee Engagement
  16. Managing Employee Turnover
  17. Understanding Incivility (Costs, Causes, Cures)
  18. Paying for Performance
  19. Getting Real About Employee Engagement
  1. Tough Comp Conversations – A guide for doing them right
  2. How diversity can drive your organization forward
  3. The employee journey – the foundation of employee experience design
  4. Employer brand – How to get it right and put it to work for you
  5. Talent and Career Mobility
  6. How (and why) to make sure your employees feel valued
  7. The hard side of soft skills



Over the last 5 years Rusty has been out speaking as often as he can. His speeches often end with hundreds of people waiting to connect. They always leave people wanting more.

  1. Washington State HR Conference, Bellevue
  2. SHRM National, Washington DC
  3. Plansource Conference, Deer Valley, UT
  4. Florida HR Conference, Orlando, FL
  5. California HR Conference, Long Beach, CA
  6. Northwest Human Resource Management Association, Bellevue, WA
  7. PayScale Compference, Bellevue, WA
  8. Utah Crossroads Conference, Salt Lake City, Utah
  9. Wisconsin SHRM Conference, Madison, Wisconsin
  10. Michigan SHRM Conference , Detroit, Michigan
  11. Elevate, Salt Lake City, UT
  12. Be the author of your own story, Viewmont High School, Centerville, UT
  13. SHRM Chapter Meeting, Provo, UT
  1. If any of you lack wisdom (Youth Group)
  2. HR must reach escape velocity (DisruptHR SLC) (300)
  3. 16 Elements of Engagement (Virginia SHRM Conference) (200)
  4. Scaling Smarter Panel, Park City Utah
  5. Discover the Light Within (Idaho High School)
  6. 16 Elements (Workforce Experience Event , Portland, Oregon) (50)
  7. 16 Elements (Elevate Summit, Snowbird)
  8. Elevate – how to accelerate the evolution of HR (Elevate Summit, Snowbird)
  9. Think like a business, act like a business, win like a business (Elevate Summit, Snowbird)
  10. Think like a business, act like a business, win like a business (HRMA- Canada) (400)
  11. Discover the light within (Youth Conference)
  12. The economic urgency of high-impact HR (PIHRA) (2,000)
  13. The connection between workplace civility and company culture (CAHR) (350)
  14. Facing Your Fears With Faith: How to move forward in troubled times (Cent 5th Relief Society)
  15. The 16 Elements of Engagement (Utah Crossroads – 150)
  16. 16 Elements of Engagement (Northwest Human Resource Management Association Conf)
  17. Tennessee SHRM Conference – 16 Elements (300)
  18. Payscale Compference – Comp and Culture – the surprising partnership
  19. Elevate Virtual – The Art and Science of Onboarding
  1. Lake Washington (LWHRA) – 16 Elements of Engagement
  2. Association of Youth Councils – Discover the Light Within
  3. Association of Youth Councils – Escape Velocity Workshop (16 Elements)
  4. HRACU – The Employee Journey
  5. Summit – The business of employee satisfaction
  6. Summit – Discover the light within
  7. SLSHRM – The Employee Journey
  8. Utah Business Week – Escape Velocity
  9. National Human Resources Management Association: Architecting the Employee Experience
  10. Escape Velocity Seminar – A Life Launch Event (x4)
  11. Escape Velocity Seminar – Identity – Discover the light within
  12. Escape Velocity Seminar – Objective – Find your purpose
  1. Keynote address at Kirton McConkie commercial law firm’s annual conference, “Leadership Through Engagement”
  2. Keynote address at Utah Business / Utah SHRM HR Achievement Awards, “Powering Human Achievement”

There are few things I enjoy more than speaking to groups about things that are important to them, to their lives, and to their futures. We are all engaged in an epic battle in life. But we aren’t alone. And we can all benefit from the emotional energy and intellectual ammunition that comes from a powerful, life-changing speaking event.

I conduct down-to-earth, mentally stimulating sessions and workshops in a high-energy, emotionally rich format. I tell stories, fill hearts, lift spirits, and engage minds. I help people see the light that shines within and teach them incredible principles that give them power in their lives.

Rusty Lindquist