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How Life Engineering Came To Be

rusty lindquist

CEO, Founder

I grew up in darkness. I lived amidst abuse; I experienced homelessness and hunger. I experienced abandonment and despair. I lived largely alone as an 11-year-old boy in the mountains of Montana. We had no running water. I ate squirrels, I ate worms, I stole food . . . I was just surviving.

I know what it’s like to live beneath your potential. I know what darkness feels like. I’ve devoted my life to solving this problem. I am committed to helping bring people out of the darkness and into the light . . . to helping them find their purpose and figure out who they are, where they’re going, and how they’re going to get there.

Life Engineering is my life’s work. And to us here at Life Engineering, it’s more than a company. It’s a belief. It’s a belief that you can take control of your life. It’s a conviction that you have power, and that when given access to the right support, you can activate and achieve your full potential.

We’re on a journey… it’s a journey we hope you’ll take with us.

After having to flee from my father and after having been separated from my mother, I hit the bottom. I developed intense OCD and Tourette Syndrome, which gave me yet another battle to fight.

I felt like the world was trying to destroy me. 

But at the bottom, we tend to make the most important discoveries. We discover who we really are and what we’re really capable of. We discover it in a way and with an intensity that without adversity would never happen.

This was a transformational moment for me. It changed my life and I speak about it often.

What I ultimately realized was that at any given time you have a choice. And that choice is that you can either spend your time looking backward, or you can spend your time looking forward.

But if the majority of your time is spent looking backwards, I bet you can predict what your future is going to look like… it’s going to look remarkably similar to your past.

But if you spend majority of your time looking forward, deciding where you want to go, and how you’re going to get there… then your future will look like whatever you want it to look like.

So the question is… what choice will you make?

Choose to look to


your future

I have so much to share with you of what I learned on my journey.

I’ve dedicated my life to understanding what powers human achievement and I’ve surrounded myself with people who have the same goal in life.

Together we’ve built a company dedicated to powering human achievement and transforming this industry.

We hired a dedicated science team of multiple PhD’s across various fields in psychology to perfect and evolve the science of human achievement. 

We’ve built a world-class online Achievement Academy and are steadily and relentlessly pouring content into it so you can learn this science, understand these principles, be empowered by the frameworks, and gain knowledge!

We’re now building technology… apps, tools, diagnostics and assessments based on that science. Tools to power performance.

We’ve created processes and models and outstanding intellectual property with one purpose in mind… to help you become everything you’re capable of becoming.