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Objective
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INTRODUCTION
Introduction1 Activity -
A BRIDGE TO PURPOSEThe Bumper Sticker Insight
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Authoring Our Objectives
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Activity - Authoring Our Objectives1 Activity
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A Bridge to Purpose
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THE OBJECTIVE POSTCARDObjective Best Practices
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A Projection of Where We Want to Be
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Activity - Objective Postcard Exercise1 Activity
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PIVOTING WHEN NECESSARYA Remarkable Case Study
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The Science of Best-Practice Objectives
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CONCLUSIONConclusion
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Activity - Objective Post-Assessment1 Activity
Lesson 5 of 12
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A Bridge to Purpose
We often think we need to have all our objectives figured out—to know exactly where we are going.
But Objective is about focusing on our “why” and building objectives from there.
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