general principles

powering personal development

There are fundamental principles that govern the world around you, including how to succeed in any endeavor. Your ability to reach (and sustain) that success is largely based upon how well you understand and use those principles. 

The Principle Knowledge Base is where you can come to learn some of these fundamental principles so that you can have the knowledge and power to be successful in life, as well as to educate and influence others. 

The principles in the Knowledge Base are referred to often throughout the courses in the Academy. At the end of every principle is a section on how to apply this principle as an individual, as a leader, as an organization, and as a parent.

These principles surfaced over the course of our extensive journey to discover the 16 Elements of Success. During that process we uncovered an entire landscape of powerful principles.

We were compelled by how predictably these principles drive behavior and the incredible ways they are being actively used in commercial settings (something called behavioral economics).

We want to share these discoveries with you. We have a roadmap of principles to write about, some of which you can see below. As part of your membership you’ll have access to every principle we release. And if there’s a principle you’d like us to write about, be sure to let us know in the comments below!

Active principles

Emotional Engagement

The energy you apply to the things you do.

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Mastery
Asymptote

How progress becomes harder over time.

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Contextual
Myopia

How an absence of empathy can sabotage your success.

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Change
Blindness

The silent killer of the things that matter most.

Read More

Scarcity &
Perceived Value

How behavior can be unhealthily impacted by abundance.

Read More

Imposter
Syndrome

A crippling perspective that holds us back when it matters most.

Read More

Crystallization
of Discontent

And what could be life’s most important bounce-back moment.

Read More

Knowledge
is power

The ability to act, and not be acted upon.

Read More

Request a principle

Is there a principle you’d like us to write about? Let us know in the comments below. We’re constantly on the hunt to understand what drives human behavior.

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