Powering your

journey to purpose

An online membership entirely dedicated to helping you identify, activate, and unleash your full potential.

  • Discover your purpose
  • Experience happiness and meaning
  • Find new energy and motivation in life
  • Identify and begin your journey forward
  • Make meaningful progress
power your journey through life

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finally, a way to

identify, access, and unleash your full potential



so you don't have to

We spent the last 20 years searching for the answer to one question: What are the fundamental elements that drive success?

We hired a dedicated team of scientists. Multiple PhD’s and masters degrees holders searching across industries, fields, and disciplines.

We looked most closely at the science of gamification, fascinated by the gaming industry’s consistent ability to create addiction.

We wondered what would happen if we could take that same science and methodology of game design and apply it to life!

What if we could get someone as addicted to life… to progress… to achievement… and to real-world outcomes as they are to the virtual games they play so religiously?

We looked at all of that research and findings, and thought there’s just no way anybody is going to be able to use this. It’s too complicated, it’s too technical… there’s just too much.

So we kept working. We went through a grueling, multi-year process where we synthesized and ultimately distilled them down into the 16 most fundamental elements.

These elements form the underlying architecture of an all-new science in behavior engineering! They’re now being embraced by individuals, leaders & organizations as the new frontier of success.

We’ve presented them at keynotes at large conferences, in seminars, and in executive leadership development training sessions. We’ve tested them in technology products used by millions of people. We’ve taught them to leaders at Fortune 500 organizations and to sold-out crowds of thousands… but all in expensive, large-scale settings not available to most people.

But now, finally, we’re making them available to you through a one-year, state-of-the-art membership program designed to re-engage you in life and power your journey forward.

this is not your mom's self-help program.
This is not just feel-good philosophy and fluff.
this is a science-based, gamified approach to life!


WE made it a process

to make it simple

Of course, we were pretty proud of the fact that we had taken such a complex foundation of research and simplified it into only 16 basic elements. But as we tested it in the market, 16 still felt like it was a lot to get your head around.

So again, we went back to work. We looked deeper to try to figure out if there was a common, underlying configuration in how the elements were used, especially as they showed up in games.

It took work, but we realized there was a common architecture that showed up again and again. That architecture consisted of four cornerstone sub-processes each consisting of 4 elements. 

But we knew something was still missing. Every journey is full of failures, and we found that there was a common thread in the success cases studied. This thread was the ability to rely on systems to power progress and the need to bounce back quickly when failure happened.

So we created two additional wing-systems designed to stabilize your journey to success.

This became one of our most popular frameworks. A 6-Pillar Process designed to accelerate your success, imbue your life with purpose, increase your happiness and engagement, and advance you on your journey through life.

It’s a process of continuous improvement.

It not only gives you more control over the outcomes of your own life, it also arms you with the understanding of how to be a positive influence in the lives of others.

The Human Achievement Process, based on the science of the 16 Elements, will give you the power to build and maintain momentum in every aspect of your life.

this process gives you move-forward power
even where you've struggled to move forward before
it's a system that powers progress in every aspect of life


WE turned it into a journey

the journey to purpose

The Achievement Process was scientifically sound, was easy to follow, and worked great at both the macro and the micro level, but it failed to account for the complexity of the long journeys we take through life and the multiple journeys we take simultaneously.

So again, we kept on crafting.

We studied how individuals tend to engage and disengage. Our scientists went to work to understand the processes we go through and emotions we have as we go in and out of engagement. 

We then built yet another model to help conceptualize these sophisticated scientific findings. 

Again, we wanted to make it easy so that anyone could understand it and put it to use.

Once we had built and validated that model, we decided it was time to turn it into a membership… a guided, online process we can take you on to transform your life, achieve the outcomes you desire, and to fuel your own journey to purpose.

the architecture of this journey
will create refreshing, never-before-felt clarity
about where you've been and where you're going!


An online achievement academy

so you can level up your life

With so much powerful content around human achievement… with so many models and frameworks… with so much science and research… and with so much we’ve learned, we decided that we just wanted to share it all.

Introducing the world’s first Human Achievement Academy.

With over 20 hours of masterclasses, courses, and videos already online, we’re now pouring content into the academy as fast as we possibly can. 

Courses are designed for micro-learning to make them easy to consume on a busy schedule. 

They’re designed with rich storytelling to make them engaging and compelling.

They’re designed to teach you what you need to know so that you can power your journey to purpose. Finally, an academy entirely dedicated to powering your progress in life!

the short-form learning format
makes it easy to learn any where, any time
so you have a steady diet of powerful life insight


life changing frameworks

see the world with newfound clarity and understanding