We spent the last 20 years searching for the answer to one question: What are the fundamental elements that drive success?
We hired a dedicated team of scientists. Multiple PhD’s and masters degrees holders searching across industries, fields, and disciplines.
We looked most closely at the science of gamification, fascinated by the gaming industry’s consistent ability to create addiction.
We wondered what would happen if we could take that same science and methodology of game design and apply it to life!
What if we could get someone as addicted to life… to progress… to achievement… and to real-world outcomes as they are to the virtual games they play so religiously?
We looked at all of that research and findings, and thought there’s just no way anybody is going to be able to use this. It’s too complicated, it’s too technical… there’s just too much.