In any organization, there are five voices. They are the voices of the market, the customer, the organization, the leader, and the employee. By focusing on the interplay between these voices, rather than listening to only one voice at a time, organizations will see increased engagement, satisfaction, and performance.
The Five Voices is a simple way of looking at how to relate to stakeholders in any organization. The missing link, however, is what goes on between the five voices. For an organization to operate at peak effectiveness, it must find a way to balance these voices to be both market-driven and people-driven and centered.